Innovation Night

Introduction

As part of my internship at VJU, I worked on layout design for Innovation Night, an event focused on creativity and technology. My role was to develop engaging concepts and communication strategies that aligned with the existing visual identity while ensuring the materials stood out.

Challenges

The key challenge was to create designs that not only adhered to the pre-established visual identity but also captured attention and communicated the event’s innovative spirit. The materials needed to be both visually striking and cohesive across different formats.

Solution

To enhance engagement, I developed concepts that reinforced the theme of innovation. One example was an AI-generated hand extending beyond the layout, symbolizing technological advancement while grabbing attention. By carefully selecting imagery and layout strategies, I ensured that the designs remained dynamic yet consistent with the existing brand.

Results

The final materials—including posters, banners, roll-ups, sales sheets, and t-shirts—effectively captured the essence of Innovation Night. The designs maintained brand consistency while adding unique, eye-catching elements that contributed to the event’s visual impact.

Conclusion

This project allowed me to explore the balance between creativity and brand consistency. By following the existing visual identity and incorporating innovative concepts, I was able to create engaging designs that captured the essence of Innovation Night. The experience strengthened my skills in working within established frameworks while adding a unique touch to make the event materials stand out.